Privacy policy

Privacy Policy of YAfricaShop

Our website respects your privacy and aims to protect your personal data.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit https://yafricashop.com or make a purchase through it.

PERSONAL INFORMATION COLLECTED

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

COOKIES

Here is a list of cookies we use. We've listed them here so you can choose whether you want to allow them or not.

_session_id, unique session identifier, allows Shopify to store information about your session (referrer, landing page, etc.).

_shopify_visit, no data retained, persists for 30 minutes from the last visit. Used by our website provider's internal stats tracker to record the number of visits.

_shopify_uniq, no data retained, expires at midnight (visitor's time) the next day. Counts the number of visits to a store by a unique customer.

cart, unique identifier, persists for 2 weeks, stores information about your shopping cart.

_secure_session_id, unique session identifier

storefront_digest, unique identifier, indefinite if the store has a password, used to determine if the current visitor has access.

LOG FILES track Site activity and collect data including your IP address, the type of browser you are using, your Internet service provider, referring and exit pages, and date and time stamps.

PIXEL TAGS, WEB BEACONS, AND PIXELS are electronic files that record information about how you browse the Site.

Furthermore, when you make or attempt to make a purchase through the Site, we collect certain information about you, including your name, billing address, shipping address, email address, and phone number. This automatically collected information is referred to as "Order Information."

When we use the term "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

Generally, we use the Order Information we collect to process any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you
  • Assess potential fraud or risks
  • Provide you with information or advertisements about our products or services when it aligns with your communicated preferences.

We use Device Information (particularly your IP address) that we collect to assess potential fraud or risks and, more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our advertising and marketing campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties who assist us in using it for the purposes described above. For example, we use Shopify to host our online store – to learn more about how Shopify uses your Personal Information, please visit the following page: https://www.shopify.fr/legal/confidentialite.

We also use Google Analytics to better understand how our customers use the Site – to learn more about how Google uses your Personal Information, please visit the following page: https://www.google.com/intl/fr/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights.

BEHAVIORAL ADVERTISING

As mentioned above, we use your Personal Information to provide you with targeted advertisements or marketing messages that we believe may interest you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) information page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising here:

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://optout.aboutads.info/?c=3&lang=fr.

DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices when we see a "Do Not Track" signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and request that it be corrected, updated, or deleted.

If you would like to exercise this right, please contact us using the contact information provided below.

Additionally, if you are a European resident, please note that we process your information to fulfill our contractually obligated obligations to you (for example, if you place an order through the Site) or for our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will keep the Order Information in our records unless and until you ask us to delete it.

MINORS

The Site is not intended for individuals under the age of 18.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at contact@yafricashop.com or by mail at the following address:

YafricaShop ZI de Marrakech, Marrakech, 40000, Morocco